Original scientific article
Page 423 - 446

Applications of conceptual blending: Headlines and their implicatures

Shala Barczewska
E-mail: shadanielle@gmail.com
ORCID: https://orcid.org/0000-0001-7896-7025
Jan Kochanowski University in Kielce
Abstract: One of the claims of cognitive linguistics is that it is able to remove the semantic-pragmatic divide (cf. Evans & Green 2006), and yet the research conducted by in this field is at times criticiz...

Original scientific article
Page 45 - 59

Pragmatic properties of idiom modifications in the language of advertising

Mirza Džanić
E-mail: mdzanic@yahoo.com
Filozofski fakultet Sveučilišta u Tuzli
Abstract: The language of print advertising abounds with pragmatically-motivated phraseological units (PUs) such as: idioms, metaphors, slogans, proverbs, etc. In order to draw the reader’s attention, advertise...