Abstract: One of the claims of cognitive linguistics is that it is able to remove the semantic-pragmatic divide (cf. Evans & Green 2006), and yet the research conducted by in this field is at times criticiz...

Abstract: The language of print advertising abounds with pragmatically-motivated phraseological units (PUs) such as: idioms, metaphors, slogans, proverbs, etc. In order to draw the reader’s attention, advertise...