Original scientific article
Page 45 - 59

Pragmatic properties of idiom modifications in the language of advertising

Mirza Džanić
E-mail: mdzanic@yahoo.com
Filozofski fakultet Sveučilišta u Tuzli
Abstract: The language of print advertising abounds with pragmatically-motivated phraseological units (PUs) such as: idioms, metaphors, slogans, proverbs, etc. In order to draw the reader’s attention, advertise...