Original scientific article
Page 643 - 665

The social aspect of the discourse-semantic appraisal model in British advertisements: The category of attitude

Agata Križan
E-mail: agata.krizan@um.si
Sveučilište u Mariboru
Abstract: The paper examines the language of attitudinal appraisal and its occurrence in the texts of 200 randomly selected contemporary print advertisements from British magazines with a predominantly female r...