Original scientific article
Page 41 - 57

Hypothesis and deduction in the studies of the discourse of advertising

Piotr Cap
E-mail: strus_pl@yahoo.com
University of Łódź
Abstract: The paper is an attempt to show that a discourse type can in itself be an analytic determinant, i.e. that it can effectively dictate methods of investigating it. This claim is illustrated by a study o...