State-of-the-art article
Page 149 - 178

Metafora na razmeđu koncepata, jezika i diskursa

Mateusz-Milan Stanojević
E-mail: mmstanoje@ffzg.hr
ORCID: https://orcid.org/0000-0001-7221-5842
Sveučilište u Zagrebu
Abstract: U ovom se radu izlaže „treći put“ u često suprotnim shvaćanjima metafora kao konceptualne odnosno diskursne pojave. Metafora se sagledava kao sposobnost metaforizacije koja je zajednička i globalna, a...

Original scientific article
Page 41 - 57

Hypothesis and deduction in the studies of the discourse of advertising

Piotr Cap
E-mail: strus_pl@yahoo.com
University of Łódź
Abstract: The paper is an attempt to show that a discourse type can in itself be an analytic determinant, i.e. that it can effectively dictate methods of investigating it. This claim is illustrated by a study o...