Original scientific article
Page 285 - 303

Can political rhetoric ever be “too persuasive”? The combination of proverb and hyperbole in the case of having the cake and eating it

Andreas Musolff
E-mail: a.musolff@uea.ac.uk
University of East Anglia
Abstract: Can the use of linguistic devices to achieve persuasion, such as metaphor, irony and hyperbole, ever be “too persuasive”, i.e., overshoot its rhetorical aim? More specifically, can the combination of ...

Original scientific article
Page 41 - 57

Hypothesis and deduction in the studies of the discourse of advertising

Piotr Cap
E-mail: strus_pl@yahoo.com
University of Łódź
Abstract: The paper is an attempt to show that a discourse type can in itself be an analytic determinant, i.e. that it can effectively dictate methods of investigating it. This claim is illustrated by a study o...