Original scientific article
Page 25 - 49

It goes without saying (though I will say it anyway)

Tanja Gradečak-Erdeljić
E-mail: tgradeca@knjiga.ffos.hr
Sveučilište u Osijeku

Dorijan Gudurić
University College of London
Abstract: It is not very frequently assumed that negation may play an active role in achieving specific conceptual frames, but as claimed by Langacker (2008) or Lakoff (2004), language enables the actual physic...

Original scientific article
Page 41 - 57

Hypothesis and deduction in the studies of the discourse of advertising

Piotr Cap
E-mail: strus_pl@yahoo.com
University of Łódź
Abstract: The paper is an attempt to show that a discourse type can in itself be an analytic determinant, i.e. that it can effectively dictate methods of investigating it. This claim is illustrated by a study o...

Original scientific article
Page 345 - 369

Brussels – boss, bully or the big brother? Framing CONFLICT in contemporary Hungarian political rhetoric

Réka Benczes
E-mail: reka.benczes@uni-corvinus.hu
ORCID: https://orcid.org/0000-0002-3481-8279
Corvinus University of Budapest

Lilla Petronella Szabó
ORCID: https://orcid.org/0000-0002-3481-8279
Institute for Political Science, Centre for Social Sciences (Hungary)- Corvinus University of Budapest
Abstract: According to political realism, conflict is an immanent feature of world politics (Morgenthau 1948/1973). Drawing on this basic premise, it can be expected that the CONFLICT frame is routinely exploit...

Original scientific article
Page 371 - 393


Sanja Berberović
E-mail: sanja.berberovic@untz.ba
University of Tuzla

Nihada Delibegović Džanić
University of Tuzla
Abstract: Applying conceptual blending theory, the paper analyses the construction of the meaning of a satirical text ridiculing the language employed by politicians to frame the debate on current political and...

Original scientific article
Page 395 - 424

The Otherness and the Consumer: External and internal horror as rhetorical framing devices on the silver screen and in real time

Ilhana Škrgić
E-mail: ilhana.skrgic@bih.net.ba
ORCID: https://orcid.org/0000-0002-3054-9112
Independent researcher
Abstract: This paper aims to analyze the main paradigms of the horror genre and their equivalents in the conservative – liberal political division in the United States by exploring the dominant political rhetor...