Original scientific article
Page 161 - 195
Semiotički aspekti u analizi reklamnih poruka za automobile
E-mail: ijozic@ffos.hr
Sveučilište u Osijeku
Abstract: Članak se bavi istraživanjem spoja teksta i slike u reklamnim porukama za automobile. Osobita se po-zornost poklanja semiotičkome tumačenju slika kao neovisnoga sustava, njegovim pravilima i poseb-nos...
Original scientific article
E-mail: mirza.dzanic@untz.ba
Sveučilište u Tuzli
Abstract: Within the discourse analysis, semiotics identifies how signs are used to represent something. In the discourse of advertising it can be a wish, a need, a desire or a worry to be solved, for instance....
Original scientific article
Page 7 - 35
Cognitive theory of metaphor and idiom analysis
Russian Academy of Sciences, Institute of Russian Language, Department of Experimental Lexicography, Moscow
Abstract: We wish to establish to what extent the methods of analysis developed within the
framework of the Cognitive Theory of Metaphor (CTM) can be applied to idiom
analysis. Conventionalised figurative metap...
Original scientific article
Abstract: U članku se iz perspektive semiotike prostora analiziraju temeljni dokumenti o osnivanju, ustroju i prostornim preinakama Zavoda za umobolne u Stenjevcu. Oslanjajući se na analitičko-diskursne modele ...
