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Str. 45 - 59

Pragmatic properties of idiom modifications in the language of advertising

Mirza Džanić
E-mail: mdzanic@yahoo.com
Filozofski fakultet Sveučilišta u Tuzli
Sažetak: The language of print advertising abounds with pragmatically-motivated phraseological units (PUs) such as: idioms, metaphors, slogans, proverbs, etc. In order to draw the reader’s attention, advertise...

Izvorni znanstveni članak
Str. 41 - 57

Hypothesis and deduction in the studies of the discourse of advertising

Piotr Cap
E-mail: strus_pl@yahoo.com
University of Łódź
Sažetak: The paper is an attempt to show that a discourse type can in itself be an analytic determinant, i.e. that it can effectively dictate methods of investigating it. This claim is illustrated by a study o...