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Str. 345 - 369

Brussels – boss, bully or the big brother? Framing CONFLICT in contemporary Hungarian political rhetoric

Réka Benczes
E-mail: reka.benczes@uni-corvinus.hu
ORCID: https://orcid.org/0000-0002-3481-8279
Corvinus University of Budapest

Lilla Petronella Szabó
ORCID: https://orcid.org/0000-0002-3481-8279
Institute for Political Science, Centre for Social Sciences (Hungary)- Corvinus University of Budapest
Sažetak: According to political realism, conflict is an immanent feature of world politics (Morgenthau 1948/1973). Drawing on this basic premise, it can be expected that the CONFLICT frame is routinely exploit...

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Str. 41 - 57

Hypothesis and deduction in the studies of the discourse of advertising

Piotr Cap
E-mail: strus_pl@yahoo.com
University of Łódź
Sažetak: The paper is an attempt to show that a discourse type can in itself be an analytic determinant, i.e. that it can effectively dictate methods of investigating it. This claim is illustrated by a study o...